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Medical Advisory Board

Independent specialty physicians who review the accuracy of our education and content. They are advisors — not treating clinicians.

Quick answer: Heyday’s Medical Advisory Board consists of independent specialty physicians who review consumer-facing education, articles, quiz logic, and written protocol templates for scientific accuracy against current specialty society guidance. Members serve in a non-clinical advisory capacity only, meaning they do not provide clinical care, review individual patient charts or lab results, establish physician-patient relationships, or participate in individual treatment decisions. Clinical care on the platform is delivered separately by licensed clinicians.

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What this board is — and what it is not

Heyday's Medical Advisory Board is a non-clinical body. Its members review our consumer-facing education, articles, quiz logic and marketing claims for scientific accuracy, and review our written protocol templates against current specialty society guidance.

Advisory board members provide scientific and strategic guidance and do not provide clinical care, supervise Heyday clinicians, or participate in individual treatment decisions. No advisory board member establishes a physician–patient relationship with any Heyday patient, reviews any individual patient's chart or labs, or serves as a collaborating or supervising physician.

Clinical care on the Heyday platform is delivered by licensed nurse practitioners and physician assistants, supported by a collaborating physician of record, each engaged separately. See who provides care.

Benjamin Shekhtman, MD — Heyday Medical Advisory Board, Physical Medicine & Rehabilitation
Physical Wellness
Benjamin Shekhtman, MD
Medical Advisory Board — Physical Medicine & Rehabilitation
MDPhysical Medicine & RehabilitationLicensed in New YorkAdvisory role — non-clinical
Dr. Shekhtman is a physical medicine and rehabilitation physician practicing in New York, with a clinical focus on musculoskeletal function, recovery and men's health. On Heyday's Medical Advisory Board he reviews consumer education covering recovery, performance, training and body composition for scientific accuracy, and flags language that overstates benefit or understates risk.
Advisory remit
  • Recovery, performance and body-composition education
  • Musculoskeletal and peptide-related claim review
  • Accuracy review of educational articles and quiz result copy
Read Benjamin Shekhtman, MD’s full profile →
Joseph J. Rousso, MD — Heyday Medical Advisory Board, Otolaryngology — Head and Neck Surgery
Sleep Wellness
Joseph J. Rousso, MD
Medical Advisory Board — Sleep & Otolaryngology
MDOtolaryngology — Head & Neck SurgeryFacial Plastic & Reconstructive SurgeryLicensed in New YorkAdvisory role — non-clinical
Dr. Rousso is a board-certified otolaryngologist and facial plastic and reconstructive surgeon practicing in New York, and an adjunct assistant professor in the Department of Otolaryngology–Head and Neck Surgery at NYU Grossman School of Medicine. On Heyday's Medical Advisory Board he reviews consumer education touching sleep-disordered breathing, nasal and upper-airway anatomy, and the relationship between sleep quality and men's health, and flags language that overstates benefit or understates risk.
Advisory remit
  • Sleep, upper-airway and nasal-breathing education
  • Sleep-disordered breathing and fatigue claim review
  • Accuracy review of educational articles and quiz result copy
Read Joseph J. Rousso, MD’s full profile →

How editorial review works

Content is drafted by Heyday's editorial team, checked against primary literature and specialty society guidance, and submitted to the advisory board member whose specialty is relevant. The reviewer returns written comments on scientific accuracy and on any claim that overstates benefit or understates risk. Heyday remains solely responsible for what it publishes; a review is advisory and is not an endorsement of any individual claim, product, price or offer.

Reviewed pages carry a review date. When guidelines change, the page is re-reviewed and the date is updated.

Advisory board doesAdvisory board does not
Reviews educational content and claims for accuracyEvaluate, diagnose, treat or prescribe for any patient
Reviews protocol templates against published guidanceReview, sign or countersign any chart, order or lab result
Advises on service-line and scientific strategySupervise or collaborate with Heyday clinicians
Meets quarterly with Heyday leadershipHold any title implying clinical authority over care

Open seats

The board is being built as specialty seats: urology (male sexual and reproductive health), sleep medicine (airway and obstructive sleep apnea), internal medicine or primary care, and endocrinology or obesity medicine. Physical medicine & rehabilitation is filled. Seats not listed above are currently vacant, and Heyday does not represent those specialties as covered.

Disclosures

Members of Heyday's Medical Advisory Board may hold an equity interest in HeydayMD LLC. Compensation is set at fair market value for advisory services and is not tied in any way to patient volume, revenue, prescriptions or referrals.

Have a question about our content?

Editorial and accuracy questions: team@heydaymd.com

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